How to quickly edit audio for online lessons II. Editing essentials

Audacity desktop (source: audacityteam.org)

This is the second part of the Beginner Audio Editing for Teachers series. To read the first post go to How to….. and part3 .

Editing essentials: You’re going to find these in every audio editor. If you’ve never worked with audio editing before, you should use learn how to use these first.

Add a new track: Open a new audio session or mix your audio with sound and music. /”Track” or “File-import” tabs.

Fade in/out: To avoid starting and finishing the audio abruptly, use the fade in/fade out features.

Cut: Remove the parts you don’t need. /”Edit” tab.

Insert silence: You can insert silence at cuts or at parts where you want to add music later. /”Generate” tab.

Compressor: One of the most important features is to level out differences in volume. /”Effect” tab.

Save track: If you just want to save the Audacity project to work on it later, use the “Save Project As”. /”File” tab.

Export audio: To export the finished audio go to “Export audio” at “File”.

In my next post, I’ll talk about where to find background music and other sounds for your audio lesson.

4 ways to have a fun and stress-free spooky holiday this year!

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Holidays in general are fun to celebrate and Halloween with all the costumes, sweets and decorations but recent years due to the pandemic and the aftermath, many (especially teachers) aren’t feeling the festive mood. Most are tired, stressed and show signs of burnout.

There’re ways though to make the spooky holiday season less stressful and more fun and even relaxing!:

  • It’s OK to not participate in trick-or treating this year. You can organize smaller scale (scary) egghunts.
  • For decorations, focus on just a few areas like the kitchen or the bedroom. Decorate one wall and use one dominant color scheme. Use more pastel and less orange for example.
  • Instead of full body constumes for grown-ups you can wear small spooky stickers or pins.
  • For language teachers: try focusing on just one aspect of the holiday instead of the usual holiday themed lessons. You don’t need to include all the lantern-witch-skeleton-bat-etc…variety of vocabulary and exercises you do every year. If you have adult students and they’re willing then you can also talk about famous cemeteries. Talk about previous holidays and how you and your students will spend the holiday this year.

Hope these tips will help you have a more relaxing holiday!

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The 5 types of Edubusinesses and how to market them..

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Edu- or Educational Businesses are as the name suggests businesses with a special focus on education, providing tools and know-how to teachers, schools, and students. In recent years with the emergence of online learning and especially since the pandemic, their contribution to education, in general, has been even more prevalent. The lines are blurred but these are the 5 main types of Edubusinesses:

  • employed teachers (by school or institution)
  • self-employed and freelance teachers and tutors
  • schools and institutions
  • software and platform companies (LMS, Edutech, apps)
  • coaches, bloggers, experts

It’s very important from a marketing viewpoint to take a look at the different strategies these businesses need to have in order to be successful. Teachers who are employed by schools (even online schools) usually don’t need to market themselves or their schools directly. Self-employed tutors and freelance teachers (usually private language tutors) however need to extensively market themselves to get new students and to keep them the same way as online schools need to do. LMS (Learning Management System) and app developers need marketing strategies similar to any other product development company. Coaches and experts need to market themselves the same way freelancers need to. /Non-profit and governmental educational institutions are disregarded here. Self-development, self-help, and spiritual coaching are special types of tutoring environments and I’ll write about them in a later post./

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The differences are in customer behavior and finances. LMS and learning tools are often marketed to corporate buyers or schools whereas freelancers and online schools (especially in language tutoring) have private students who are often interested- would like to learn- but cannot afford to pay and the dropout rate is the highest here.

The most difficult is to market freelance services and private tutoring. Most freelancers make the mistake to rely solely on social media and word-of-mouth to market themselves. They don’t build a consistent brand image thinking it only applies to companies and they don’t think outside of the box when it comes to marketing. It’s easy to see then that they’re struggling the most to become successful and create a sustainable income. The problem is that the demand and the supply often times cannot find each other.

Freelance tutors have the knowledge, experience, flexibility, and lower prices; all are very marketable but most freelancers cannot capitalize on them because they don’t see themselves as businesses and don’t use appropriate marketing channels. Sofware and Edutech developers usually operate like any other production companies and the reliance on social media as the main/only form of marketing is still prevalent among them. Unlike freelancers, however, they’re more likely to be able to build sustainable businesses as long as their products are relevant and marketable because their income doesn’t depend solely on the buying behavior of individual customers/students.

/This is an introductory post, I’m going to write more extensively about different marketing strategies for Edubusinesses in later posts as well./

#Infographics: Blended learning/E-learning

The 3 components of blended learning/E-learning

The 3 main components of Blended learning/ E-learning:

I. learning

II. practice

III. implementation