What do teaching and marketing have in common?

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The short answer is: a lot!

The long answer is that they have more in common that most would think. However while teaching is viewed as a mostly altruistic act, marketing has a bad name for being pushy and forcing products on people. The reality is that both teaching and marketing want to achieve the same result. A teacher wants the student to accept (learn) an idea or piece of fact while marketers want the customer to accept (buy) a product or service. Marketing is most often associated with spending money while teaching is considered an act to help the student acquire knowledge.

Teachers rarely (consciously) use marketing tactics to accommodate learning while many marketers have realized the power of providing information while also accommodate the selling of products. Infomercials are perfect examples of that.:

An infomercial is a form of television commercial that resembles regular TV programming[1] yet is intended to promote or sell a product, service or idea……Most often used as a form of direct response television (DRTV),……[4][5] Infomercials are also known as paid programming (or teleshopping[6] in Europe).….

While the term “infomercial” was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. …” /From Wikipedia/

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Teachers could also benefit from thinking more along the lines of marketing if they want to successfully convey knowledge. Some practises that could help are:

  • Relating to the usability of the knowledge/How this knowledge can be used later on.
  • Nice packaging (relatable text, nice graphics, gamification, etc.)
  • Give points and rewards.
  • Make it accessible for a wider audience.
  • Use thought leaders and role models.

These are just a few tips on how to think more as a marketer to achieve higher results.

How to quickly edit audio for online lessons III. background sound and music

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This is the third part of my “How to quickly edit audio for online lessons..”

Find here part1 and part2.

Find legal sounds and background music for your lessons:

freesound ––background noises, nature sounds and instrumental music

free music archive—creative commons licensed music for your projects.

List of CC licensed music—list of online resources to find free and legal music for your audio and video projects.

Always check the licence before using any music for your lessons even if you just intend to use them as an educator.

#Review: InsertLearning app

(image source: insertlearning.com)

(Note: This is not a sponsored post.)

InsertLearning is a Chrome app that helps you turn web pages into lessons with questions, highlights, and notes. It is designed for Google Classroom. If you often quiz your students on certain texts or give them reading assignments, this extension can be very helpful. Your students can directly answer questions on the page, add notes or highlight text for future reading. You can add video and even monitor your students’ answers in real-time.

Pros: It’s a neat little extension that can be used on any webpage even on your own in case you put up lessons for your students there. You can create highly interactive lessons.

Cons: It only works with published web pages with domain names, so no simple Html or Javascript files. Students need to be in Google Classroom and given access to the modified pages. It only gives 2 lessons free.

(image source: insertlearning.com)

Comment and share your thoughts on it! Do you use it? It is useful?

Create the best online learning environment

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Most people only think of the platform or app they use when they think about online learning environments. (Zoom, Google Classroom, Thinkific, etc.) Creating an effective learning environment is so much more than just the app you use. Teachers and students realized during lockdown that having a quiet and organized space for learning is essential. Unfortunately not many are able to create the perfect environment due to space or tech restrictions but there are still a few adjustments you can make to have a more organized and effective space.

  • You’ll need more space for cables and devices so make room for them in advance.
  • If it’s possible have more than one device ready for the lesson in case one stops functioning properly.
  • Remove all food or drink from your immediate surroundings and put them further away from your device.(Yes, the coffee mug too..)
  • Put the device you use on a flat surface, preferably on a table.
  • Do not study in bed. While it’s tempting if you’re just revising or reading a text, it signals rest and it’s not helping in keeping focus.
  • Avoid multi-tasking with social media.
  • Schedule in frequent breaks for relaxation, eating and drinking. Online learning is more stressing for the eyes so make sure to have pauses to
  • Have a way to take notes during live lessons either on a notepad or use a note taking app.
  • Put books and other study materials close to you so you can use them if technology fails during a live lesson. Never rely solely on websites, pdfs and docs to deliver your lesson or to answer questions.
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Learning online (or teaching) is very different than just browsing, watching shows, or playing a game so you’ll need a dedicated setup.

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