The long answer is that they have more in common that most would think. However while teaching is viewed as a mostly altruistic act, marketing has a bad name for being pushy and forcing products on people. The reality is that both teaching and marketing want to achieve the same result. A teacher wants the student to accept (learn) an idea or piece of fact while marketers want the customer to accept (buy) a product or service. Marketing is most often associated with spending money while teaching is considered an act to help the student acquire knowledge.
Teachers rarely (consciously) use marketing tactics to accommodate learning while many marketers have realized the power of providing information while also accommodate the selling of products. Infomercials are perfect examples of that.:
“An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea……Most often used as a form of direct response television (DRTV),…… Infomercials are also known as paid programming (or teleshopping in Europe).….
While the term “infomercial” was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. …”/From Wikipedia/
Teachers could also benefit from thinking more along the lines of marketing if they want to successfully convey knowledge. Some practises that could help are:
Relating to the usability of the knowledge/How this knowledge can be used later on.
Most people only think of the platform or app they use when they think about online learning environments. (Zoom, Google Classroom, Thinkific, etc.) Creating an effective learning environment is so much more than just the app you use. Teachers and students realized during lockdown that having a quiet and organized space for learning is essential. Unfortunately not many are able to create the perfect environment due to space or tech restrictions but there are still a few adjustments you can make to have a more organized and effective space.
You’ll need more space for cables and devices so make room for them in advance.
If it’s possible have more than one device ready for the lesson in case one stops functioning properly.
Remove all food or drink from your immediate surroundings and put them further away from your device.(Yes, the coffee mug too..)
Put the device you use on a flat surface, preferably on a table.
Do not study in bed. While it’s tempting if you’re just revising or reading a text, it signals rest and it’s not helping in keeping focus.
Avoid multi-tasking with social media.
Schedule in frequent breaks for relaxation, eating and drinking. Online learning is more stressing for the eyes so make sure to have pauses to
Have a way to take notes during live lessons either on a notepad or use a note taking app.
Put books and other study materials close to you so you can use them if technology fails during a live lesson. Never rely solely on websites, pdfs and docs to deliver your lesson or to answer questions.
Learning online (or teaching) is very different than just browsing, watching shows, or playing a game so you’ll need a dedicated setup.